Marketing Associate
Mid-level · Full time
Posted 2 years ago
At the dYdX Foundation, you will have an opportunity to foster community-driven growth over decentralized technology that will redefine global financial markets. By joining us at this early stage you will make fundamental decisions that will shape the course of the dYdX protocol.
ABOUT THE DYDX FOUNDATION
- The dYdX Foundation is an independent foundation, headquartered in Zug, Switzerland, created to participate in propelling dYdX, the most powerful decentralized derivatives protocol, into the future. The dYdX’s Foundation’s purpose is to support and grow every aspect, technical or otherwise, of the current implementation and all future implementations of the dYdX Protocol.
- The dYdX Foundation launched DYDX, a governance token that enables a robust ecosystem around governance, rewards, and staking - each designed to drive future growth and decentralization of the dYdX Layer 2 protocol. The dYdX Layer 2 protocol was founded by an ex-Coinbase, ex-Uber engineer, with a Princeton CS background. Top investors and advisors can choose to participate in the governance of the dYdX protocol through their DYDX holdings, including Andreessen Horowitz, Polychain Capital, Paradigm, Three Arrows Capital, DeFiance Capital, Brian Armstrong, Fred Ehrsam, Naval Ravikant, Elad Gil and more.
RESPONSIBILITIES:
- You will work cross-functionally to develop and execute growth marketing strategies and processes focusing on dYdX community growth and engagement. You will own, iterate, and prioritize marketing initiatives including:
- Drive marketing strategy and execution, including targeting, segmentation, product positioning, value propositions, creative messaging, channels (organic, affiliates, paid, and partnerships), and budgets,
- Draft marketing collateral including blogposts and tweetstorm,
- Own the content management system and distribution process, and collaborate with a network of content contributors, community managers, and community ambassadors,
- Manage external communications through various channels such as Discord, Twitter, LinkedIn, Youtube, and Telegram.
- Develop and maintain relationships with leading media outlets, and
- Generate, filter, and pursue leads and respond to inbound opportunities.
REQUIREMENTS:
- 2-5 years experience working in a growth marketing or community-facing role.
- Ability to work with a fully remote and decentralized team.
- Deep desire to work with and help users of dYdX.
- Knowledge of dYdX product and the cryptocurrency ecosystem.
- Exceptional written and verbal communication skills.
- Ability to develop and ship a consistent pace of multi-channel content, and the ability to manage the content distribution infrastructure as needed.
- Execution-oriented and self-driven.
- Project management, time management, and ability to multitask.
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